Welcome to Hella marine.
We are delighted that you have decided to visit one of our FORVIA HELLA websites and we would like to thank you for showing interest in our company, our products and our online information.
FORVIA HELLA & Hella marine respect your privacy
As the company responsible for the web pages, HELLA GmbH & Co. KGaA, Rixbecker Strasse 75, D-59552 Lippstadt/Germany takes the matter of protecting personal data very seriously. Data protection and information security are part of our company policy. Accordingly, protecting your privacy when processing personal data and ensuring security of all commercial information are both important matters to us, which we observe in the course of our business processes. We treat personal information collected during your visit to our website confidentially and only use it in accordance with legal regulations.
Our web pages may contain links to third-party providers to which this statement on data protection does not apply. We have no influence on whether these parties comply with data protection regulations.
Personal data
Personal data is information that can be used to discover your identity. This includes your name, address, postal address and phone number. Information that cannot be associated with your identity, such as the number of users on a website, is not considered to be personal data.
Obtaining, saving and processing personal data
Whenever you visit our websites, we save the name of your internet service provider, the browser type used, the website from which you visit us, the web pages that you visit while on our website and the date and duration of your visit. No other personal information is stored. You can therefore use our website without having to disclose your identity.
When you visit special areas of our website or participate in certain campaigns, additional data may be collected and saved. Personal data may need to be entered to participate in a survey, to forward an inquiry or to process a contract, for example.
Specifying personal data is voluntary. When you submit a query using one of our contact forms or via e-mail, we save the personal data that you provide about yourself to facilitate communicating with you and to process your query.
Certain areas of our website may require you to log in separately, at which point we will ask you to enter your name and/or other personal information during the registration and/or login. It’s your decision whether you are willing to provide this data. For some campaigns or promotions, such as those that access specific information, certain information is mandatory. Mandatory entry fields are designated with an asterisk (*). Additional information that has not been highlighted as mandatory is optional and provided voluntarily.
Use and disclosure of personal information, processing purpose and legal basis
We use your personal data for the technical management of our website, for customer management, for product surveys and marketing but all of this only to the extent required and permitted for each specific case. We will never pass on your data to third parties outside the FORVIA HELLA Group without your consent, especially as regards advertising or marketing purposes. An overview of the FORVIA HELLA Group can be found at www.hella.com.
We will transmit your data to authorities entitled to request such information insofar as this is required by law or has been mandated by a court order.
Data access
Selected employees within the HELLA Group have access to your data to ensure that our websites or apps operates correctly. The data must not be used by these employees for their own purposes. The employees tasked with data processing are committed to upholding confidentiality and data secrecy. Moreover, an appropriate level of data protection is guaranteed.
Use of cookies
Information on cookies
A cookie is a small text file that is stored on your device when you visit a web page and it helps to identify your device in the process. Cookies are used to store information when you visit various pages of a website or when you return to a website. Cookies do not contain any personal information and cannot execute any programs that could activate a virus.
The legal basis is your consent pursuant to Art. 6 Section 1 lit. a) GDPR. We are interested basically in the analysis, operation and optimisation of our site.
Necessary cookies:
Cookies of this category are stored on the device of the visitor so that the website can function as intended.
Performance cookies:
Cookies of this category are used to collect statistics of persons visiting the website in order to improve the experience of such a visit. The information collected is in most cases anonymous and is used to create profiles that serve as the basis for web statistics, such as the number of visitors and sessions.
Sometimes information is processed that can be used to identify the user. This is the case when the user’s IP address is read in order to determine his/her approximate location (country, city, district). This functionality is implemented to find the nearest wholesalers offering relevant Hella marine products to the user.
Web analytics:
This website uses the Piwik PRO Cloud, a web analysis service provided by the Piwik PRO GmbH. Piwik PRO Cloud uses cookies – text files saved on your computer or smartphone to help us analyse how visitors use the website. The information compiled by the cookies concerning visitors’ use of the website is saved and processed by Piwik on servers in Germany.
IP addresses are fully anonymised before we are able to view the collated data via the Piwik Suite. It is not possible to reverse the anonymisation of the IP addresses or to match up any IP addresses with data already collated.
We use this information to evaluate the behaviour of visitors to our website, to create appropriate reports, and ultimately to improve the website experience for our website visitors. Piwik will not pass this information on to third parties or use it for marketing or promotional purposes of any kind.
Functional cookies:
This type of cookie enables the website to remember the user’s preferences and choices made in the past. They help us to offer the user personalised functions by saving certain settings across sessions.
Marketing cookies:
GOOGLE:
Google Ads conversion
This HTW website uses a Google Ads conversion to analyse how Google ads are performing. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
We use conversion tracking to measure the appeal of our Google ads, which lead to our website. If you click on a Google ad, a conversion cookie will then be placed on your device. The cookie helps us to analyse data, e.g. if a conversion has taken place, and also to determine how successful an ad campaign has been. These conversion cookies expire after 30 days and are not intended to identify you personally.
Google Remarketing
This site uses the remarketing feature to connect up interest-based, personalised advertising on other websites within the Google advertising network. This service is also provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
This advertising function is based on the analysis of user’s interests on our site. It allows us to position targeted ads to users who have previously visited our website. A cookie with a sequence of numbers, also known as a unique ID, is stored on your device. This number is only used to identify a web browser; personal data is not stored. If you visit a third-party website that also uses the Google advertising network, advertising may be shown to you that refers to our website.
Moreover, Google provides further information with regard to its data protection practices at
https://services.google.com/sitestats/en.html
https://policies.google.com/technologies/ads?hl=en
https://policies.google.com/privacy?hl=en
highlighting in particular how you can prevent your data from being used.
Managing your cookies:
You can prevent these cookies from being collected and stored at any time by changing the settings shown below, i.e. with the exception of the necessary cookies. Necessary cookies ensure that the website functions properly and that it cannot be deactivated. The settings are recognised on all subsequent visits.
You can find here an overview with the cookies used by FORVIA HELLA websites.
Newsletter
Hella marine offers newsletters on diverse topics; various systems are used to send out these newsletters.
When you log into the newsletter, your e-mail address is used for our own marketing purposes until you have logged out of the newsletter. You can exit at any time, either by clicking the link in the newsletter or by using the log-out function on the website. This applies across the board to all newsletters on offer.
Social media fanpages
FORVIA HELLA operates social media fan pages on the following social media platforms (hereinafter named “Provider” in each case):
• Facebook / Instagram: Meta Platforms Ireland Limited, 4 Grand Canal Place, Dublin 2, Ireland
• LinkedIn: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
• YouTube: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
• TikTok: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland
The provider is generally responsible for the collection and further processing of personal user data on the websites. Please note that certain information about your visit to our fanpages is collected and processed by the providers even if you do not have a user account or you are not logged in. For information on the processing of personal data by the providers and for the contact details of the providers’ data protection officers, please refer to the relevant privacy policy:
• Facebook / Instagram: https://www.facebook.com/policy.php.
• LinkedIn: https://www.linkedin.com/legal/privacy-policy?trk=d_org_guest_company_overview_footer-privacy-policy
• YouTube: https://policies.google.com/privacy?hl=de&gl=de
• TikTok: https://www.tiktok.com/legal/privacy-policy?lang=de.
As the operator of the fanpages, we can only view your public profile on each individual social network. The information that can be viewed here depends on the settings in your profile. Furthermore, we process your personal data (such as your name and the content of your messages, enquiries or other contributions to us) when you contact us via our fanpage. We then process this data for the purpose of processing your contributions accordingly and, if necessary, responding to them. Depending on the reason for and content of the conversation, this processing is based either on our legitimate interest in accordance with Art. 6 Section 1 f) GDPR, in particular in order to be able to contact you in response to your enquiries or contributions, or it is based on Art. 6 Section 1 b) GDPR if your enquiry is aimed at concluding a contract with us.
We operate our fanpages with a view to informing you about our company and also to exchange information with you. The processing of your data is based on our legitimate interest in accordance with Art. 6 Section 1 f) GDPR, in particular in order to be able to recognise user preferences (e.g. number of followers, number of views of individual page areas, user statistics by age, geography and language) and to be able to adapt and improve what we offer on our fanpages to suit the target group as far as possible.
We accept user-generated content with the aim of expanding our social presence and our community. The conditions of participation ensure that the sole user of the information submitted is FORVIA HELLA. By submitting your material or agreeing to our request for submission, you authorise us to use such information for promotional purposes for our products and campaigns, without any restrictions on time and place being imposed. For more information about our usage guidelines regarding user-generated content, please visit our website: https://www.hella.com/hella-resources/User-Generated-Content-Conditions-of-Participation.html.
We store your personal data on our systems, i.e. outside the social networks, if and for as long as it is required for the purposes for which it was collected or if there are statutory retention obligations in operation.
You are neither legally nor contractually obliged to provide your personal data. If you wish to visit our fanpages, the processing of your personal data by the providers is unavoidable.
It is conceivable that some of the information collected may also be processed outside the European Union by a provider of any one particular platform. In order to ensure an adequate level of data protection, the providers base such data transfers on the standard contractual clauses of the European Commission, unless there is an appropriate adequacy decision by the EU Commission for the third country concerned.
We use qualified service providers (dialogue marketing agencies) to design and manage some of our fanpages. We only pass on personal data to them if this is necessary for the aforementioned purposes (e.g. answering your enquiries), if such details are necessary to pursue legitimate interests or if you have consented to this. We have drawn up the necessary data protection documents and finalised them with these service providers, in particular in accordance with Art. 28 of the GDPR.
If you have any further questions regarding our fanpages or you wish to exercise your rights, please do not hesitate to contact us. We will liaise with the provider in question in order to answer your enquiry and to guarantee your rights as a data subject. Alternatively, you can also contact the relevant operator of the social media platform directly at any time with questions and concerns about our fanpages.
Facebook / Instagram
Facebook provides us with so-called Page Insights data (https://www.facebook.com/legal/terms/information_about_page_insights_data). This data is made up of anonymous statistics that we use to be able to evaluate the quality of our Facebook / Instagram pages and our content. These statistics are compiled on the basis of usage data that Facebook collects about your interaction with our Facebook / Instagram pages; we do not have access to this usage data. Facebook has made a commitment to us to assume primary responsibility for the processing of Page Insights data and also for the fulfilment of your rights in accordance with the GDPR and to provide you with the essentials of the agreement applicable (https://www.facebook.com/legal/terms/page_controller_addendum) to this end.
Furthermore, it is also possible that Facebook uses user data for market research and advertising purposes. It is possible that this will be used, among other things, to create usage profiles based on user behaviour (and based on the resulting fields of interest). By employing such usage profiles as a basis, advertisements, for example, can be placed within or outside Facebook / Instagram. To that end, cookies are regularly stored on users’ computers. These cookies save user behaviour and also the interests of each individual user. Such usage profiles can also include additional Facebook data, particularly if the user has a Facebook or Instagram account. Further details on this can be found in the data protection information provided by Facebook / Instagram.
LinkedIn
From LinkedIn we receive so-called page analytics data. These are anonymous statistics that allow us to assess the quality of our LinkedIn page and our content. Such statistics are based on usage data that LinkedIn collects about your interaction with our LinkedIn page; we have no influence over this usage data. LinkedIn has assured us that it bears the main responsibility for the processing of Page Analytics data and that it fulfils your rights in accordance with the GDPR. You can view the main points of the agreement that applies to this at (https://legal.linkedin.com/pages-joint-controller-addendum).
YouTube
YouTube provides us with so-called analytics data. These are anonymous statistics that help us to assess the quality of our YouTube page and our content. These statistics are based on usage data that YouTube collects about your interaction with our YouTube page; we do not have access to this usage data.
TikTok
TikTok provides us with analysis data. This data is made up of anonymous statistics that we can use to evaluate the quality of our TikTok page and our content. These statistics are compiled on the basis of usage data that TikTok collects about your interaction with our TikTok page; we do not have access to this usage data.
Managing your settings
Further information on the processing of your personal data by the provider of the each individual social media platform in connection with interest-based advertising and on how you can change your profile settings and advertising preferences can be found on the following websites:
• https://de-de.facebook.com/ads/preferences
• https://www.linkedin.com/psettings/advertising
• https://www.linkedin.com/help/linkedin/answer/65446/anzeigeneinstellungen-verwalten?lang=de
• https://www.google.com/settings/u/0/ads/authenticated
• https://www.tiktok.com/creators/creator-portal/tiktok-content-strategy/understanding-your-analytics/
• https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-data
Safety
We implement technical and organisational security measures to protect the data collected from you and managed by us against tampering, loss, destruction, access by unauthorised persons or unauthorised disclosure. Only a few, authorised individuals have access to your data.
As a rule, our website data and the information you send to our website are transferred in unencrypted format. Consequently, we cannot rule out that third parties may intercept and view and/or directly access the data transferred. Therefore, we ask that you take this aspect into account when deciding on whether, and to what extent, you are willing to transmit data to us over the Internet. On our portals that require registration and user login information, we use SSL (Secure Socket Layer) encryption for data transmission wherever possible. Our security measures are continuously improved and adapted in accordance with technological developments.
Rights of the data subject
You have the right to receive information about your data in written or electronic form at any time. In addition, you have the right to have any personal data deleted, to object to the processing of the data, to have inaccurate data corrected and to receive your data in a transferable format at any time. (Please note: should country-specific, legal retention periods apply, the data will be blocked prior to deletion for a period laid down by the particular country.)
Right of appeal to a supervisory authority
Should the processing of your data breach applicable law, you have the right to lodge a complaint with a supervisory authority.
Contact information of the data protection officer
Should you have any suggestions or complaints regarding the processing of your personal data, you can contact our data protection officer by e-mail or post.
Data Protection Officer
HELLA GmbH & Co. KGaA
for the attention of the Data Protection Officer
Rixbecker Strasse 75
D-59552 Lippstadt/Germany
Contact
As of: February 2024
